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  1. Globality -- Do you know which players in which countries do what you do better (or at least differently) than you do it? Do you study these players, or implement their techniques?
  2. Mobile -- Mobile computing is ramping faster than any other “new thing.” So is your business leading or lagging in this area?
  3. Social ecosystems -- Would you rather be Apple, Google, or... Facebook? Will the future directions of these companies help or hurt your business?
  4. Advertising -- This is an area ripe for innovation, and the Internet presents the biggest opportunity for most enterprises. Will your business benefit?
  5. Commerce -- Have you ever seen such constant improvement in products as we are seeing now? Is your business keeping pace?
  6. Media -- What does the extraordinary ramp in on-demand video usage mean for your business?
  7. Internet company leadership evolution -- Global public Internet companies have seen significant changes over the last six years... Are you prepared to be the next Salesforce.com Inc. or Netflix Inc. (Nasdaq: NFLX)?
  8. Steve Jobs -- What's his "secret sauce"? [Ed. note: eewww.] Does your company have it? Larry Ellison once said Jobs had the "mind of an engineer and the heart of an artist." Meeker noted that every company that wants to be like Jobs and Apple should have an engineer and an artist to balance its executive team.
  9. Ferocious pace of change -- Why are great companies with smart managements and substantial resources consistently losing to disruptive companies with simpler, cheaper, and inferior products? What can you do to innovate with them or around them?
  10. Closing thoughts -- Large companies do not typically support rapid growth rates for sustained periods, do they? The third-quarter earnings reports for the 11 top global public Internet companies reveal all are expected to continue to grow at accelerated rates, Meeker found. Internet execs should ask themselves how they can do the same.



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